No more
slow seasons

For lash, nail & skin pros: I run the marketing that fills your quiet months โ€” the campaigns, the comeback texts, the regulars who quietly stopped booking. Nothing changes about how you take bookings.

M
Maya Lash Studio
(514) 555-0142
Tue 10:02
Hi Sophie! It's Maya ๐Ÿค It's been a few weeks since your last fill. Want to save your spot this week? maya.ca/book
Sent for Maya, in her words
Omg thanks I almost forgot! Quick question, do you do colour lashes?
Maya notified
Yes! I have blue, pink and purple. You can select it as an add-on when you book
Maya, from her phone Sophie booked ยท Next Thu 5:30 PM
in your voice
What we do

Every month, get clients to come back consistently and win new ones on autopilot, even during slow seasons

Marketing your business shouldn't take longer than the service itself. And the overwhelm of marketing advice out there certainly doesn't help: "post more," "go live," "try this trend," "start a newsletter,"...

Providing a good service to your clients is one thing. Trying to get them to come back consistently is another. You might be feeling like you have to hustle one month because you know that next month is going to be slow.

If you're using Instagram to put out your updates, you're relying on an algorithm that's not guaranteed to show your posts to everyone. Social media is great for getting new clients, but there's a missing piece of the puzzle that most businesses tend to leave out: texting your existing clients, on autopilot. Not only do texts have the highest open rate, but they can help you use your existing client-base to grow even more.

You can be doing the most fabulous work, but if nothing is reminding your clients you exist between appointments, you're leaving out a great opportunity to bring them back during slow seasons, have them get you more clients, and retain them if they start to drift away.

In a world where repeat clients are the lifeblood of your business, you need someone making sure they actually hear from you:

  • A friendly text when it's been a while, not three months later when you notice
  • Strategic promotions planned for your slow months, before they arrive
  • Your whole past-client list contacted once or twice a year, properly
  • A review ask while they still remember how happy they were
  • A referral program that gives new clients a reason to come, and existing clients a reason to tell people about you
  • An answer for the DMs and missed calls that come in while you're with a client
Eleni, founder of Blueprint Marketing
The girl behind Blueprint Marketing

Hi, I'm Eleni

I'm the face behind the system that keeps your clients coming back, and your quiet months busier.

My web design background led me to a need that stood out to me in the beauty industry: getting clients is sometimes hard, and keeping them coming back can be even harder, especially in the slow seasons.

So I built BPM, a strategic system I set up with you, with your goals in mind, to keep clients coming back. I run it every month for you, and I'm one text away whenever something needs to change. I'm based in Laval, working with beauty businesses around Montreal.

And before this, I studied graphic design and spent years creating websites and brand identities, so if you ever need a site, a logo or business cards, just ask!

Eleni Message me

What is BPM?

Blueprint Marketing (BPM) is a marketing agency I run, with one goal: to help you promote your beauty business in a way that's aligned to your goals, through SMS campaigns we decide on together before anything goes out. Here's what that does for you:

  • Remove the burden of marketing your business alone
  • Build strategic campaigns that actually keep clients coming back
  • Set up automations and create templates for you that save you tons of time

It's planned, not random. Every three months we sit down and plan the next three: what you actually want more of, and which promotions get you there. Then every message has a job โ€” keeping your regulars on schedule, filling the weeks that would have been quiet, and collecting the reviews that bring new people in. Planned a season ahead, not improvised every month.

Built by a person, not a huge software company. Every month I take your client list, build that month's messages, and send the ones you approved when we planned your season. You never have to log in to anything.

Do any of these sound familiar?

01

Dead weeks after the holidays

Grinding out the busy season because you know that next month is going to be dead.

02

Posting and hoping

You remind people to book before it's too late, or you share some offers, only for the algorithm to show it to a fraction of the people who follow you.

03

Clients quietly disappear

They don't cancel. They just stop booking, and you notice months later when you scroll past their name.

04

Evenings in your DMs

Having to answer the same repeat questions over and over, all after a full day in the chair.

05

Time off costs you clients

You post stories, DM regulars one by one, and still come back to a few clients who switched techs.

06

Too many apps and tips

You've looked at email tools, automation apps and schedulers, felt overwhelmed and closed the tab. Tech isn't your thing, or you just don't have the time for it.

07

A client list doing nothing

You know there's an opportunity with the clients you already have and who love your work. They're your best source of bookings, but you don't have the time to do anything about it.

08

No plan for next month

You know you should run something for Valentine's or back to school, but you usually realize it the week it starts.

I've got you covered, from setup to every month after. Together, we pick your offers a season at a time, aligned to your goals, and I handle everything else.

Learn how
A season with BPM

Here's how it actually works

Every 3 months

We plan your season

The month before every new quarter, we discuss the strategy for the next 3 months: which months need filling, what's coming up, and what you want more of.

Start of the month

Your list comes over

Your whole client list is imported during setup. After that, you send me your booking app's export every month, so I can import the new clients and work out who needs which campaign.

Same day

I build your lists

From your export I find out who's drifting, who's new and could leave a review, who hasn't been in for months, and who gets this month's promotion.

Send day

Messages go out

Already written and scheduled from your season plan. I text you the day before they go out, in case something changed. They come from your own local number, the one your clients recognize.

When they reply

The conversation is yours

Replies come straight to you. No no-reply number, and no bot pretending to be you. And you can answer the usual questions with templates written in your own words.

End of the month

You get a recap

A report of what went out, who replied and what came back. It keeps you in the loop, and it's what we use to plan the next season when the time comes.

Nobody gets texted twice

One message a month per client at most, and a comeback offer never more than once every 6 months. Your regulars never learn to wait for a discount.

Nobody already booked gets chased

Apart from special announcements, clients with an appointment on your calendar are left out. Every message can end with "if you've already booked, see you soon!" just in case.

Your words, not a template

Every message is written with you, in English, French or both, so it reads like you texting them.

How it's probably going now

Your booking tool probably has text campaigns built in, but without a plan for what to send and when, they fizzle out fast.

Doing it yourself Blueprint Marketing
Who does the work You find the settings, write the texts, pick the timing and remember to turn things on. Most people never do. Done for you, every month. You pick your promotions once a season and approve the words, I do the rest.
Who hears from you Whoever happens to see your post, or whoever already has an appointment. The clients who haven't booked: due, drifting, or gone quiet months ago.
What goes out next season Whatever you think of, if you think of it. Three months of promotions, picked with you from a 12-month calendar and written before the season starts.
Timing One blast to everyone, same day. Based on how often each client actually comes in, so nobody is reminded too early or too late.
When a client replies Often a no-reply number, or an automation that keeps going anyway. A real local number. The reply comes to you, and nothing else auto-sends to that client.
Language Whatever the app's template says. Your voice, in English and French.
Time off You post stories and DM your regulars one by one. Vacation mode, every trip. Included.
Staying legal Up to you to figure out. Consent, number registration and a privacy page handled (CASL, A2P, Quebec's Law 25).
Proof it worked A dashboard you have to dig through. A plain-English recap, every month.

Nothing here replaces your booking app. It works alongside whatever you already use.

The setup process

Live in about two weeks with a new number. Here's how we get there.

01

We talk about your goals

Your services, your slow months, and what you actually want more of: regulars coming back on time, a fuller January, more reviews. I use this to build your first season's plan.

02

I get your number

Your own local business number for texts and calls, registered for business messaging. This is the part that sets the timeline, since number approval can take about two weeks.

03

I build the system

Your client list imported, your messages written in your voice, your auto-replies, your referral link and your first campaign, all set up and tested.

04

You're live

Everything turns on and your first campaign goes out in the first week. You download one app to keep all your conversations in one place, and I set it up for you and show you how it works.

Your first month is 100% risk free, with no setup fee. If you're not happy within 30 days of going live, you get your money back. Go-live depends on your number: a new business number is usually approved in under two weeks, and keeping your own number takes 4 to 6 weeks because it has to be transferred first. Neither is in my hands, so your trial month doesn't start until everything is actually working.

Results

What changes for you

I don't have dead weeks anymore, even in January.

Campaigns planned, written and sent every month, picked a season ahead and aimed at your slow months before they arrive. You choose what goes out.

My regulars come back without me chasing them.

A friendly text when it's been a while, timed to how often that client actually comes in. If they don't book, one comeback offer follows โ€” and never more than twice a year.

I get new clients without paying for ads.

A referral program your clients can actually use, and Google review requests every month.+ Google Business Profile tune-up available

No more evenings answering texts and DMs.

An automatic text back to anyone who called while you were with a client, an auto-reply to Instagram and Facebook DMs about booking, and templates written in your words for the questions you answer over and over.Bonus included

I can take a week off without my income crashing.

Vacation mode: an announcement weeks before, a spot offered to everyone who's due while you're away, away replies, and holiday hours on Google.Bonus included

Reviews

What beauty pros are saying

โ˜…โ˜…โ˜…โ˜…โ˜…
"Eleni is extremely meticulous with her work and constantly keeps you updated on what she has completed and what she's working on, so you're never left wondering where things are at. You can tell she loves what she does because it shows in both her work and the way she works with you. She's professional, passionate and just absolutely great to work with!"
Emily Wolski ยท Beautifully Lashed ยท Lash tech
One system ยท Founding pricing (CAD)

One system, everything included

I set up the system at the start and keep it running every month, and you never have to log into any software.

10 spots

Founding client offer

My first 10 clients get $97 a month, locked for 12 months. After that it's $147. No setup fee, and your first month is risk free: if you're not happy, you get your money back.

The Blueprint Marketing System

$97/mo
Founding price, locked 12 months ยท $147/mo after
  • Basics
  • Business phone number for texts and callsYour own local number. Clients text it and you answer from your phone. I register it for business messaging so your texts actually get delivered.
  • Text templates ready to sendWritten with you, for the messages you send over and over: a cancellation, a new-client check-in, a no-show follow-up, the answers to your FAQs.
  • One place to track all your conversationsTexts, calls, Instagram and Facebook DMs all land in one app, so you stop digging through channels to find a client's thread.
  • Campaigns
  • Seasonal campaigns and promotionsUp to one a month, picked three at a time at your season planning session, then written, sent and tracked for you from a 12-month calendar. You choose which ones go out, or skip a month.
  • Referral programYour clients share a link to a short form with their friends. A friend fills it in before booking, gets her welcome reward by text, and you're told who sent her. After her first visit, one tap in the app texts your client her thank-you reward. You choose both rewards.
  • Google review requestsSent as a batch each month to clients who came in recently and haven't been asked before. No incentives, which keeps you inside Google's rules.
  • Comeback texts, every monthClients who've gone quiet get a friendly check-in first, with no discount. Only if they still haven't been in by the next month do they get an offer, and never more than one offer every 6 months.
  • Re-engagement to your whole past listTwice a year, everyone who stopped coming gets one campaign. It's the fastest way to turn an old client list into bookings.
  • How it works
  • Your client list, refreshed every monthAt the start of each month your list comes over from your booking app, so your campaigns always go to who has actually been in.
  • Messages written in your voice, EN + FRI write everything to sound like you texting, in English and French. You approve the wording before anything is sent.
  • A planning session every 3 monthsFour times a year, about twenty minutes: what the last three months brought back, and which promotions go out next. I write and schedule all three. It's the only thing you have to decide.
  • Every month
  • A recap of what went out and what came backA short message at the end of the month: what was sent, who replied, and what's planned next. Four times a year it's also where we plan your next season.
  • 2,000 texts includedPlenty for most solo businesses, and it includes your clients' replies. If you get close, I'll tell you before anything extra is charged ($3 per 100).
  • 2 small changes a monthLike updating your prices, your services, your hours or the wording of a message. Done within 3 business days. Planning your season doesn't count as one, and neither does swapping a planned promotion or changing its wording before it sends.
  • Optional
  • Email marketing, +$10 a monthYour campaigns by email as well as text, for the clients who'd rather read than get a text. Add it or drop it whenever you like.
Message me about this

Bonuses

What's included at no extra cost.

Running all month

  • Missed-call text back Miss a call while you're with a client? Your number texts them back right away, so they don't call someone else.
  • Instagram & Facebook DM auto-reply When someone DMs to book, they get an instant reply with your prices, your FAQs and your booking link.

Vacation mode

  • Announcement to your client list weeks before your trip
  • A spot offered to everyone due while you're away
  • Away auto-replies for texts and calls
  • Holiday hours on Google

Online presence

  • Website hosting If you have a website, I host it at no extra cost on your own domain for as long as you're a client. Moving an existing site over is a one-time $97, and I can build you one if you don't have it yet.

One-time extras

  • Website transferMoving your existing site over to my hosting$97
  • Google Business Profile tune-upPhotos, description, links, review link$47
  • A websiteIf you don't have one yet$297
  • Extra business lineYour first line is included$10/mo
  • Extra textsOnly if you go over your 2,000$3 / 100
Risk-free first month: money back if you're not happy No setup fee Cancel anytime, 30 days' notice

Have questions about anything? Text me and I'll answer them. No obligation.
Message me

The math

It pays for itself with about 2 appointments a month

At Montreal prices, here's what covers your $97 a month โ€” and underneath, what the same setup costs if you run it yourself on the booking app you already pay for.

2

Lash fills

At about $65 each

2

Nail refills

At about $50 each

1

Facial

At about $150

Keep just one regular who would have quietly left, and that's about $1,100 a year back in your pocket.

Compare it to your booking app

Scroll sideways to see every app โ†’

Square Fresha Booksy Acuity Vagaro Mangomint Blueprint Marketing
Marketing texts to your list Not listed in Canada $0.08 per text 2,000/mo included Not offered From $20/mo ~10ยข per text 2,000 included
Written and sent for you You do it You do it You do it, from templates โ€” You do it You build it first We write it together, I send it
Google review requests Inside Square Marketing +$20.95/mo Booksy reviews only Not offered โ€” โ€” Included
Referral program โ€” Inside Loyalty, +$79.95/mo โ€” Not offered โ€” โ€” Included
Email campaigns $20โ€“45/mo by list size 50 free, then $0.02 each Included Not offered 1,000 free/mo ~1ยข each +$10/mo
Two-way texting Free In-app chat only โ€” Not offered Yes +$70/mo From your own local number
A business line for calls โ€” โ€” โ€” Not offered โ€” +$70/mo Included
Website hosting $36/mo for your own domain +$22.95/mo Booking widget only Booking page only +$20/mo Not offered Included
Everything above, per monthCost of booking app subscription not included. $56โ€“81/moEmail only, and you write and send it. No referral program or business line. โ‰ˆ $124/moYou write and send everything. In-app chat only, no business line. $0 extra2,000 texts and email, but you write and send it. Reviews go to Booksy, not Google. No referral program, business line or website. Not possibleNo marketing texts, review requests or referral program, and no website. โ‰ˆ $40/mo1,000 credits, and you write and send everything. No review requests or referral program. โ‰ˆ $100/moYou build and send it yourself. No review requests, referral program or website. $97/mo$107 with email. Done for you, and it handles missed calls, DM auto-replies and your vacation messaging and hours.

"โ€”" means it isn't listed on their pricing or feature pages. Prices checked Oct 2026 from each company's own pages, in CAD where they publish it. Booksy publishes one price for North America, with no Canadian page.

Try it risk free

Try your first month. Not happy? You get your money back.

I set everything up with you, with no setup fee. Your first month starts the day you go live. At the end of the month, we look at your results together. If you're not happy with what you see, tell me before day 30 and I refund your first month in full, no questions asked. It's 100% risk free.

01

More time back

DMs and missed calls answered without you, and nobody left for you to remember to follow up with.From your first week

02

Clients coming back

Your first campaign goes to people who already know you and haven't been in for a while.In your first month

03

Fewer slow seasons

A promotion planned every month, aimed at your quiet ones before they arrive.Builds month after month

In your trial month

  • Your business texting number, registered, with the privacy and consent page it needs
  • Your client list cleaned up and imported
  • Messages written in your voice, EN + FR
  • Missed-call text back, DM auto-reply and your away replies
  • Your referral link and form
  • Your first season planned with you, and all of it written
  • Your first campaign to past clients, in the first week or two
  • A short training if you want it, and a results check-in with me at the end of the month

Your card is saved when we start, and your first month is charged the day you go live. If you're not happy, tell me before day 30 and you get a full refund. I'll check in with you a few days before your trial month ends.

Know another beauty pro?

Give a month, get a month

No limit: every friend who stays is another free month.

Your friend

Their first month is already risk-free, and their second month is on me.

You

Once they've been with me 3 months, you get a month free too.

Questions

Good to know

Do I have to change how I take bookings?

No. Nothing about your booking app, your calendar or your deposits changes, and you don't have to switch to anything. BPM works from your client list, not from your calendar, so you keep using exactly what you use now.

What if I don't have a booking app?

This works as long as your client list is documented somewhere, with your clients' details and when they last came in. If you'd like to start using a booking app and don't know where to begin, message me and I'll help you figure out the best option for you.

How do you get my client list?

At the start of every month, your client list is exported from your booking app and imported into your system, so your campaigns always go to who has actually been in. Most booking apps email you the export, so you forward it to me in one tap. Or you give me access and I pull it myself, and you never think about it again.

Do I have to decide something every month?

No. Four times a year we spend about twenty minutes planning your next three months, and I write and schedule all of it. In between, the only thing that reaches you is a one-line text the day before a promotion goes out, in case your prices or your week changed โ€” and you can always say change it, or skip it.

What if I already have a business phone number?

Two options. Most of the time we set up a new local number for your business texting, which is ready fastest and leaves your existing number working exactly as it does now. If your number is already on your cards, your Google profile or your signage, we can move it into the system instead, so your texts and calls both run through it. Moving a number takes 2 to 4 weeks, and the carrier approval happens after the move rather than alongside it, so you'd be live in about 4 to 6 weeks instead of two. It also closes your old provider's line for that number. There are a few things to check before moving one, so we'd go through it together on our first call. Either way, you don't lose your number.

How long does it take to set up?

It depends on your number. A new business number is usually approved for business messaging in about two weeks. If you'd rather keep your existing number, it has to be transferred into the system first, which takes 2 to 4 weeks on its own, and the approval happens after that โ€” so plan on 4 to 6 weeks. Your trial month doesn't start until everything is live, so the setup time never comes out of it either way.

What happens when a client texts back?

It comes straight to you, and nothing else is auto-sent to that client. You answer them yourself, from your own number, like any other text. No bot pretending to be you, and no no-reply number.

Where do I see my calls and messages?

In one app you download at setup. Your texts, your calls, your Instagram and Facebook DMs and your emails all land in the same place, so nothing from your business shows up next to your personal texts. I set it up with you and show you how it works.

Is it legal to text my clients like this?

Yes, when it's done properly. Canada's anti-spam rules (CASL) let you message clients who've agreed to hear from you or who've been in within the last two years, and your number has to be registered for business messaging. I handle the registration, the consent wording and your privacy page, and anyone who replies STOP is removed automatically.

What happens if I cancel?

You keep your client list and all the message wording written for you, and I send both within 7 days. Your texting number can't come with you unless you move it to your own provider, which I'll help you do. If your website is hosted with me, you can either keep the hosting at $20 a month or pay $97 and I'll move it to another platform with you.

Can I stop whenever I want?

Yes. It's month to month with 30 days' notice, there's no contract to sign yourself into, and your first month is refundable anyway.

Do you have a referral program for beauty pros?

Yes: give a month, get a month. If another beauty pro sends you my way, your first month is still risk-free and your second month is free. Once you've been with me 3 months, the person who sent you gets a month free too. A free month is a credit that covers your next bill, so nothing is charged that month.

let's talk

Ready to get started?

You can ask me any questions about how this works, whether it fits your business, or what your slow months could look like instead. No obligation.

10 founding spots ยท price locked for 12 months
If you're nearby

P.S. I also film content

Once in a while, I can go out and shoot content with beauty businesses around Laval & Montreal: photos and short videos of your actual work, planned around whatever you're promoting that month.

How it works

I come to you for a couple of hours and we shoot a batch. You get content you can post all month, or anytime you want.

What you get

Edited photos and short videos, ready to post, with captions written for you if you want them.

What it costs

Quoted per shoot, depending on how much you need.